Social media is a graveyard.

That’s what I told myself.

My content goes there to die.

My biggest waste of time? Twi— I mean, X. I wasn’t an early adopter. The blue bird launched in 2006. I joined in 2009. And I never found my footing. A lot of that was probably my own aversion to social media. When you constantly hear that social media is “useless” or a “waste of time,” that message sticks. It poisons your thinking. And for years, it poisoned mine. I didn’t know what to post, so I copied what I thought worked.

And the results?

Unsurprisingly terrible.

Looking back, my content was all over the place. The algorithm had no idea where to send my posts. And honestly? I’m just not good at doing what everyone else does. Sure, it’s useful to see what people respond to, but only as a reference point. And X? X was especially cruel. My engagement was nonexistent. When I did get a comment, it was from a bot named L0oKaTME26. In fact, when I finally audited my account, I realized most of my followers were bots. I was wasting my time. So, I shifted my attention to Instagram. Again, not an early adopter. The app launched in 2010. I joined in 2014.

Sensing a pattern here? I’m always late to the party.

But after years of trial and error, I finally found a rhythm. At first, I was remixing content, sharing other creators’ memes. But as you can imagine that process eats up time. And more importantly? It wasn’t my content. If I’m researching memes, I’m not writing. If I’m not writing, I can’t finish my books. If I can’t finish my books, I can’t sell them. And if I can’t sell my books… I can’t make any money.

Faced with that reality, I still didn’t want to give up.

Then Instagram Reels exploded in popularity. And total transparency? I didn’t adapt well. Just when I thought I had found my groove, my engagement tanked. No one was paying attention. Reels were like a Rubik’s cube, and I couldn’t get any of the colors to match. That’s when it hit me—like a lead pipe to the chest. It was time to go dark. I deleted X. I had already abandoned Facebook years ago. But I was still stubbornly trying to breathe life into Instagram, a platform that wasn’t working for me anymore. I deactivated TikTok (LOL). I was ice cold from a content standpoint. I didn’t know what to post. And as much as it hurt to pivot, I had to stop banging my head against the brick wall of social media.

So, I made a decision.

I was going to delete Instagram.

TO BE CONTINUED….

Thank you for reading.

Humbly,

Marc Avery

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