Welcome.

I appreciate you visiting me here on my website. While you’re here feel free to look around and explore. I try to blog at least twice a week. If you enjoy randomness don’t hesitate to subscribe to the website!

Here is my bio:

MARC AVERY is a Philadelphia native and Redemption Lost is his debut novel. He is currently working on a thriller series. He lives in Delaware with his wife and children.

Also some random facts about me…

1). I’m 6 feet 2 inches and I’m the third tallest between my father and three brothers.

2). I prefer cereal at night.

3). I listen to R&B music when I type. (More specifically Tamia’s debut album, Tamia)

4). After I do a book signing I have to have chicken.

5). If a movie has car chases and explosions then sign me up.

 

-Marc

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Do Goodreads Giveaways help?

So far this year I’ve done two Goodreads giveaways. Each time I gave away five copies of my book, Redemption Lost. The first time 698 people entered the giveaway and the second time 794 people entered.

With this project I wanted to build something sustainable. Readers are the foundation on which careers are built. If you have no readers then you have no career. Pretty simple stuff.

Before I decided to do a giveaway I did the proper research on possible outcomes, costs, and effectiveness. So I went into this thing with the proper expectations. I expected to get eyeballs on my project.

A total of 1,492 people entered both contests. Out of that total 477 people put me on their to read shelf. I’ll take that trade off everyday of the week.

At the end of the day its all marketing and you have to be strategic in how you build your platform. I’m building mine reader by reader. I’ve met some awesome people during this journey and I can’t wait to give them another project.

One of the biggest things an author hopes for is conversation. You hope that your work gets a person excited enough to tell someone else.

Word of mouth is still an author’s best friend.

Do Goodreads giveaways help?

Yes. It just depends on your expectations.

 

What is success (to you)?

I’ve always found the word success interesting. People have their own classifications of what they deem successful.

I remember back in the 90’s and then in the early 2000’s selling a million units was an achievable milestone that could only be achieved by a select few. To many people that was the pinnacle of success in music.

Some people think that the success is in the attempt. Some people think that success is at the point of creation.

I believe success is a destination that you personally set, but that doesn’t mean you have to set the bar low.

I’m not scared to dream anymore. We often put ourselves in a box that we close shut. I refuse to do so anymore. Standing in my own way stunted my growth and all I can do from this point forward is learn and move on.

I want to reach a lot of different levels of success. I’m ahead of the game because I know how much work is required to reach those heights.

There are days when I get frustrated with the process. There are days when my emails aren’t replied to. There are days when people don’t pick up the phone. However, I won’t let the little things deter me. I’m a freight train and nothing will slow my speed.

Knowing what you want is one thing. Knowing how you intend to obtain what you want is another thing altogether.

In order to be more successful I’m going to be better at time management and setting realistic goals.

I know as long as I stay the course I will reach my destination.

Respecting Your Time

I did a small tour from May through June to promote the release of my new book Redemption Lost. I sold some books and met some incredible people.

Then I got a new job and my priorities shifted. My last signing was almost a month ago and I’m in the process of putting together some more tour dates.

I say that to say I always feel like I’m in a time crunch. At first I was frustrated. Then I thought long and hard about how to fix the problem.

I figured you have to stick to a regiment. What I started to do was find small pockets of time to work. Then I try to dedicate at least a few hours on Saturday and Sunday to writing and editing no matter what. Writing is just as important as any other thing I need to do and I’m treating it as such.

My hope is that these small pockets of time will allow me to finish more projects. I have a few that need to be completed like yesterday.

Time management is key to any business structure and I’m ready to be more respectful of the time I do have rather than complain about the time that I don’t.

JK Rowling, 95 Million, and unfathomable success

Every year I anticipate reading the Forbes list of top earning authors. Pretty much every year the list is the same. (Where the author ranks sometimes shuffles)

When I saw that JK Rowling was 3rd on the list of top paid celebrities in 2017 I smiled.

I’ve long been fascinated with her publishing journey.

The way you know something is big is when it reaches you without you being invested in it. I haven’t read a single page of a Harry Potter Novel, but I know about him and his story.

I remember working at Amazon and when a new Harry Potter novel would come out everything else became irrelevant.

I knew the books were huge, but when the movies came along this thing exploded.

If I ever got the chance to speak with Ms. Rowling I would ask her did she see this level of success.

Success means different things to different people. I get that, but 500 million books sold and a 8 billion dollar franchise?

Those numbers are insane.

At this point in my writing journey I’m self aware enough to know where I am. Sometimes writers get blinded by the success of others.  Then they measure where they are to where others are.

Building a foundation starts with the fist brick. That brick turns into more bricks. Those bricks turn into a solid foundation. Something you can stand on.

I want sustainable success and I’m being methodical in my approach. I have small goals, intermediate goals, and huge goals.

Here is a quick list of things I think I will help me in my author journey.

Building a serious platform of supporters

Saturate the city I live in. (local, regional, and then national)

Travel outside of my comfort zone

I put together a marketing plan to accommodate the release of Redemption Lost. So far so good.

Can I do better? I think I can.

Let me rephrase. I know I can because I won’t stop until I reach my goals.

 

 

My First Books-A-Million Booksigning

Over the weekend I did my first signing in a national chain bookstore. I’m not going to lie, it felt good. In some people’s eyes placement in those types of stores legitimizes you.

I feel like I’m legit wherever I go. However I will say that being able to say wherever books are sold certainly does help.

I thought I prepared for the signing. I sent promo material that didn’t make it to the bookstore. At first I was disappointed because I wanted to have some awarness before I actually came to the store. That plan fizzled quickly.

I regrouped and did what I normally do.

Engage with the people. 

I must have handed out over a hundred bookmarks and had a short conversation with nearly every person that walked in the bookstore.

I enjoyed the two hours I spent at the store. The staff was incredible and the people that came into the store listened to my spiel. I couldn’t have been happier.

I’m planning on going back in the near future.

Next time I do a signing we have to order more books and I’m hoping to sell out again.

The tour rolls on…

-Marc

My experience at the 2017 SOL Festival

With a truck full of books, I made the hour and a half drive to Silver Springs, Maryland and paid way too much in tolls. (Sacrifices right?)

I was running off one cup of coffee and not enough sleep. However, once I hit the book festival I suddenly had all the energy I needed.

I was back in my natural habitat.

The sun was shinning and the music was bumping. I was ready to rock and roll.

Once I set up my side of the table I made note of where the readers were going when they came into the book festival.

For the most part I stayed on my feet the entire five hours. When I did sit down it was to sign the books that I sold.

The reason I enjoyed myself at the SOL festival is because I already knew what to expect. When you pay the vendor fee you’re essentially paying for an opportunity to catch readers gathered all in one spot.

The book clubs came out and showed a lot of love and it was much appreciated.

You have to be willing to approach people because they aren’t going to magically appear at your table. A smile goes a long way, too. People buy from people they like and you only have a short window to engage the reader.

Money is cool, but what I most enjoyed about my trip was the opportunity to mingle with the readers. The monetary transaction is temporary, but the support could be forever.

My trip was impactful because I wouldn’t have it any other way and my box was a lot lighter when I left then when I came in.

I passed out dozens of bookmarks, I talked to every person that would talk to me, and I made myself visible. I’m not a small guy so I’m pretty hard to miss.

My only issue?

It was Sunday and I forgot Chick-fil-A was closed.

Man I wanted some chicken.