I appreciate you visiting me here on my website. While you’re here feel free to look around and explore. I try to blog at least twice a week. If you enjoy randomness don’t hesitate to subscribe to the website!
Here is my bio:
MARC AVERY is a Philadelphia native and Redemption Lost is his debut novel. He is currently working on a thriller series. He lives in Delaware with his wife and children.
Also some random facts about me…
1). I’m 6 feet 2 inches and I’m the third tallest between my father and three brothers.
2). I prefer cereal at night.
3). I listen to R&B music when I type. (More specifically Tamia’s debut album, Tamia)
4). After I do a book signing I have to have chicken.
5). If a movie has car chases and explosions then sign me up.
Today I want to talk about book signings. In the era of surging e-books sales they may seem irrelevant to some.
Not to me.
The value is immeasurable. I will let you in on a little secret. It’s less about selling actual books and more about building your platform and solidifying your relationship with the bookstores.
I’ve been to dozens of bookstores and I’ve had a unique experience with all of them. I’m always eager to see what their foot traffic looks like. How did they get the word out? Where are they going to place me in the store?
All of that is of the utmost importance. If they can’t see me they won’t know I’m there. If they don’t know I’m there why did I even show up?
However, the most important lesson is that all those things could be less than optimal. I’ve been seated in a blind spot before. I’ve been double booked before. I took it all in stride and still did my job with professionalism.
My most powerful weapon isn’t even the book. It’s my personally. They are buying me just as much as they’re buying my book. It’s the old adage “People buy from people they like.”
I mean the product has to be good too. I take pride in bringing people to my table. I like to get all my no people out of the way in order to make room for the yes people.
I’m a ball of energy when it’s time to sell but I keep the same energy if the person doesn’t purchase a book right then and there.
You never know who they are going to tell once they get back home.
I say all that to say book signings are what you make them. I view it as an opportunity for people to see the man behind the creation. Additionally, I love computers just as much as the next guy, but human interaction trumps all for me.
Book signings have allowed me to meet some pretty cool people and I can’t wait to meet many more.
So far this year I’ve done two Goodreads giveaways. Each time I gave away five copies of my book, Redemption Lost. The first time 698 people entered the giveaway and the second time 794 people entered.
With this project I wanted to build something sustainable. Readers are the foundation on which careers are built. If you have no readers then you have no career. Pretty simple stuff.
Before I decided to do a giveaway I did the proper research on possible outcomes, costs, and effectiveness. So I went into this thing with the proper expectations. I expected to get eyeballs on my project.
A total of 1,492 people entered both contests. Out of that total 477 people put me on their to read shelf. I’ll take that trade off everyday of the week.
At the end of the day its all marketing and you have to be strategic in how you build your platform. I’m building mine reader by reader. I’ve met some awesome people during this journey and I can’t wait to give them another project.
One of the biggest things an author hopes for is conversation. You hope that your work gets a person excited enough to tell someone else.
If every member of these two shows were alive today which show would have the better reboot?
Here is an arbitrary five questions to make a determination.
Who is better between Martin and Will?
Martin topples Will and it’s not even close. Once you factor in the characters that Martin plays Will can’t keep up. Although Will’s daily clowning of Carlton certainly does make things interesting though.
Who has the better cast members?
Martin has Dragon Fly Jones. Fresh Prince does not. End of Story.
Every time I walk into a bookstore I curiously glance at the books to film section. It’s always littered with novels I didn’t know existed. Sometimes I’ll watch a movie and not know it was adapted from a book. Some of my favorite movies are book adaptations.
I’ve always wanted one of my books to be put on the big screen. I want people to pack the theater and yell at the screen while spilling popcorn. Or high fiving each or having an emotional moment.
I would even be okay with a made for television movie that the producers put time, effort and attention into. (Nothing too cheesy though)
When it’s done right the movie can take a character off the page and breath life into them. When it’s done wrong it can disrespect the source material.
In essence a film gives a book a longer shelf life. It might even make people go back and check out the book.