So far this year I’ve done two Goodreads giveaways. Each time I gave away five copies of my book, Redemption Lost. The first time 698 people entered the giveaway and the second time 794 people entered.
With this project I wanted to build something sustainable. Readers are the foundation on which careers are built. If you have no readers then you have no career. Pretty simple stuff.
Before I decided to do a giveaway I did the proper research on possible outcomes, costs, and effectiveness. So I went into this thing with the proper expectations. I expected to get eyeballs on my project.
A total of 1,492 people entered both contests. Out of that total 477 people put me on their to read shelf. I’ll take that trade off everyday of the week.
At the end of the day its all marketing and you have to be strategic in how you build your platform. I’m building mine reader by reader. I’ve met some awesome people during this journey and I can’t wait to give them another project.
One of the biggest things an author hopes for is conversation. You hope that your work gets a person excited enough to tell someone else.
Word of mouth is still an author’s best friend.
Do Goodreads giveaways help?
Yes. It just depends on your expectations.