Social media is a graveyard.

That’s what I told myself when I decided to delete Instagram. I was ready to wash my hands of it. Completely done.

Even though I was in the middle of book promo. That was the only thing keeping me tethered to the idea of staying.

Then—boom. Threads showed up, batted her eyelashes at me.

I should’ve never made eye contact.

And to add insult to injury, I couldn’t delete Instagram without sacrificing Threads anyway. So… why not give it a shot, right?

At first, I made the same mistakes—tried to apply the same tired social media templates. And got the same hauntingly familiar results.

CRICKETS.

So, I had to ask myself—what was I doing wrong?

I wasn’t being me.

I didn’t even know what that meant because I had spent so much time doing everything but that.

I ignored the social media advice. No more trending audio. No more hashtags. No more trying to game the system.

And then…something amazing happened.

Threads became fun. Discussions were happening. Authors were celebrating wins. I found my tribe. The content I actually wanted to see was all in one place.

I leaned into my personal interests, and people connected with me.

Most importantly? I love that I can come to my bookish corner of the internet and feel right at home.

There’s no pressure. It’s just… fun.

And the moment it stops being fun? Then I know I’m doing myself a disservice.

I’m not a content creator. I’m a curator—someone who gets to be completely unhinged, talk about tacos, and nerd out over Robocop.

And I’ve made some genuine connections along the way. Met some really talented people.

Speaking of talented people—one of my Thriends (yes, that’s what we’re calling it) encouraged me to give Instagram another shot.

Begrudgingly… I went back to the place I swore I’d never return to.

But this time, I made a change.

I focused on making my time there meaningful. I actually tried to connect. I engaged with people. And most importantly, I had fun.

That’s my foundation now. Fun.

Sure, there’s business to handle, but if I’m not enjoying myself, I will unplug if I need to.

At least now, I know I won’t waste my time on BlueSky.

But that’s another post for another day.

Thank you for reading. 

Humbly,

Marc Avery

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