1. Study what worked before… but don’t be married to it.
As a creator I feel like it’s my job to study the creators that came before me.
I use what resonates with me as a rough outline. You get an idea of what works and go from there. I study marketing campaigns to see why people gravitated toward a particular product.
On the flip side just because it worked for another author doesn’t mean it will work for you. You have to find what’s unique about you and your work. That’s the hardest part.
2. Step outside of your comfort zone.
I’m a huge advocate for this. Doing what everyone else does is comfortable. I’ve been there. You’ve been there. Stepping out of my comfort zone is dabbling into other writing genres. I had never written a female lead character and finally took the plunge. I let fear douse my creative fire and that project laid dormant. Now the more I write about this character the more confident I become. It’s an incredible feeling.
3. Try something new
I’ve always been fascinated by marketing campaigns as I’ve stated before. When it’s time to market a book we as authors default to methods that have traditionally worked in the past.
I’m constantly trying to figure out new ways to say the same thing. Bring a fresh perspective to something familiar.
The moral of the story is to gain any traction with your writing you have to be willing to be uncomfortable and try things that aren’t guaranteed to work.
For some writers writing is a hobby. Some writers want to write full time and have a long lasting career.
I fall in the latter group.
How about you?